Hero of the Week: August 3, 2020 – Dietrich Mateschitz

Red Bull: The Real Story Behind the Can
Nov 4, 2016

The product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Flying Bulls [actually owned by Dietrich Mateschitz], RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

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Trump-supporting Austrian Red Bull boss fired top US executive team for ‘leaking internal documents showing some employees are furious at the company’s failure to address Black Lives Matter’