Hero of the Week: August 3, 2020 - Dietrich Mateschitz
Darlene Heckman
August 3, 2020
Red Bull: The Real Story Behind the Can
Nov 4, 2016
The product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Flying Bulls [actually owned by Dietrich Mateschitz], RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.
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